cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
What Is Email Marketing? A Complete Guide for 2025
Think of email marketing as your direct line to your audience's inbox. It's both an
What Is Email Marketing? A Complete Guide for 2025
Think of email marketing as your direct line to your audience’s inbox. It’s both an…
Mailchimp: The Starting Line and Its Hurdles
Mailchimp kicked off its journey in 2001, originally focusing on helping small businesses send out…
Email Marketing APIs Explained: From Transactional Emails to Campaign Power
In a world of automated workflows, real-time personalization, and instant notifications, email remains a vital…
From Cold Leads to Warm Conversions: How Cmercury Automates Re-engagement in
From Cold Leads to Warm Conversions: How Cmercury Automates Re-engagement in 2025 Email lists are…
From Colleagues to Collaborators: A 1-on-1 with Mr. Vishnu S, DGM – Marketing, on Completing 11 Years at cmercury
It’s not every day you get to sit down with a colleague who’s been more…
The Ultimate Advantage for Modern Marketers: Why Your Email Platform Needs an Upgrade Beyond Mailchimp in 2025
Remember the good old days of email marketing? A decade ago, simply sending out a…
Essential Email Marketing Metrics: How to Measure and Improve Campaign Performance
In the world of email marketing, performance is everything. You might spend hours crafting the…
Everything You Need to Know About Bulk Email Marketing (Without Landing in Spam)
Bulk email often gets a bad rap. For many, it conjures up visions of spammy…
Email Marketing APIs Explained: From Transactional Emails to Campaign Power
In a world of automated workflows, real-time personalization, and instant notifications, email remains a vital…
The 10 Most Important Email Marketing Metrics (And How to Actually Improve Them)
If you want to boost your email marketing performance, it’s not enough to just hit…
What is Brevo? A Marketer’s Guide to the Email Platform Formerly Known as Sendinblue
In the ever-expanding world of email marketing platforms, Brevo (formerly Sendinblue) often shows up on…
Email Marketing APIs Explained: From Transactional Emails to Campaign Power
In a world of automated workflows, real-time personalization, and instant notifications, email remains a vital…